With a symbolic ribbon-cutting ceremony, Serbia’s pavilion at the world exhibition EXPO 2025 in Osaka was officially opened. Named “Society of Play”, it features an innovative construction made of sustainable eco-materials.
14.04.2025. 10:27
Serbia’s Commissioner General for EXPO 2025, Zarko Malinovic, emphasized that the Republic of Serbia opened its pavilion on time and stated that it will serve as a bridge connecting the two EXPOs – in Osaka and Belgrade.
“Serbia is the only Western Balkan country with its own independent pavilion. This sends a clear message that Serbia is just as capable as the world’s most developed countries and that it competes in the top league. We believe that over a million people will visit our pavilion in these six months and enjoy playing with us, because play is a human superpower that will make future society much more resilient to the challenges ahead, which is the essence of the EXPO theme in Osaka,” said Malinovic.
At EXPO 2025 in Osaka, during the opening of the Serbian pavilion, the mascots for EXPO 2027 Belgrade were revealed for the first time. They represent superhero characters of play.
The EXPO 2027 Belgrade mascots are a boy, and a girl dressed in traditional Serbian costumes, who have yet to be named. They are not just symbols but the face of the exhibition, the heart of its communication, and the strongest visual element of the EXPO 2027 brand.
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