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Serbia’s vision for EXPO 2027 in Belgrade goes beyond merely organizing a world-class global event - it is a bold signal that the country is emerging as a strategic center for innovation, exports to the EU, and international investment, the American magazine Fortune has assessed.
15.10.2025. 13:47
Dusan Borovcanin, Advisor to the Director General of EXPO 2027 Belgrade, emphasized that the EXPO is developing as a business accelerator designed to connect global leaders, encourage cross-border cooperation, and create long-term partnerships.
Deputy Director of the Serbian Chamber of Commerce Mihailo Vesovic stated that the country’s growing profile is that of a regional engine of production and export.
With advanced infrastructure, business-friendly reforms, and a large talent pool, Serbia is positioning itself as a launchpad where innovation meets opportunity, Fortune reports.
President Aleksandar Vucic welcomed President of the European Commission Ursula von der Leyen in front of the Palace of Serbia, as she began her official visit to the country. The two held a one-on-one meeting followed by a joint press conference.
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On this very day one year ago, on October 14th at 6 p.m., Newsmax Balkans began broadcasting. The editor and host of the show “Presek”, Stanko Pevac, looked back on the beginnings and the growth of our television channel.
15:15Pre 1 d14.10.2025.
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On Sunday, October 12, the 47th Chicago Marathon - one of the largest in the world - was held, setting records for the number of participants, with as many as 53.000 runners taking to the course.
13:36Pre 1 d14.10.2025.
AutorThe magazine also notes, based on interviews with Borovčanin and Vesovic, that the goals of EXPO 2027 are to present Serbia, showcase the country’s potential, and demonstrate that there is infrastructure capable of supporting business activity in Serbia.
It recalls that more than 50 percent of all investments coming into the Western Balkans region have gone to Serbia, which has free trade agreements with the European Union, Turkey, CEFTA countries, the Eurasian Economic Union, as well as with China, the United Arab Emirates, and Egypt.
Fortune concludes that Serbia aims to reposition and rebrand itself in the future as a new, modern country – not on the periphery, but at the center of global growth.
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